Mass Customization

"Mass customisation" is defined as "producing goods and services to meet individual customer's needs with near mass production efficiency" source: Tseng, M.M.; Jiao, J. (2001). Mass Customization, Handbook of Industrial Engineering, Technology and Operation Management.

The reconversion from mass production to mass customization presupposes a mental switch and has a massive impact on the entire supply chain.

This new production method offers clients better services and allows companies to avoid unsellable and hence very expensive stocks.

When manufacturers desire to switch to mass customization, they are faced with numerous questions, such as:

  • which forms of customization to apply ?
  • how to customize products/services without being too expensive?
  • how can I detect the specifications of my potential clients?
  • how to adapt my production process in order to deal with it on a logistic level?
  • how to make the best use of new digital production techniques?
  • how to make the best use of the internet to approach the market?

Centexbel supports companies in their efforts to apply "mass customization".