Textile and other manufacturing companies can make advantage of e-commerce by implementing targeted product development. Six Flemish textile companies joined us in a case-based research called i-Tex.
The results enabled us to draft a new and practical tool: the e-commerce compass.
he e-commerce compass is designed to allow a more goal-oriented product development. The intersections between human beings, marketing and machine will be better exploited. The e-compass will guide B2B manufacturers to embark on a successful e-commerce trajectory under professional supervision.